Wednesday Co Brand + Package Design

Wednesday Co Brand + Package Design

Wednesday Co. is a condom brand ruling the bedroom scene. They reached out needing a barrier-breaking name, brand identity and packaging that would stand out on the shelves of an otherwise extremely predictable and heteronormative market.

CREDIT

  • Agency/Creative: Studio Millie
  • Article Title: Wednesday Co Brand + Package Design
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Canada
  • Market Region: North America
  • Project Deliverables: Brand Advertising, Brand Experience, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Photography, Research, Tone of Voice
  • Format: Box, Pouch
  • Substrate: Pulp Paper

FEEDBACK

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Implementation: Attention, detailing and finishing of final solution
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Presentation: Text, visualisation and quality of the presentation
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