Wednesday Co Brand + Package Design

Wednesday Co Brand + Package Design

Wednesday Co. is a condom brand ruling the bedroom scene. They reached out needing a barrier-breaking name, brand identity and packaging that would stand out on the shelves of an otherwise extremely predictable and heteronormative market.

CREDIT

  • Design Agency: Studio Millie
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Wednesday Co Brand + Package Design
  • Brand / Project Name: Wednesday Co Brand + Package Design
  • External Design Credits: Photographer: Christie Vuong
  • Strategic Deliverables: Research / Insight, Brand Naming, Brand Strategy, Tone of Voice
  • Design Deliverables: Packaging Design, Illustration, Photography, Brand Identity, Identity System, Branding, Graphic Design, Brand Guidelines, Brand Advertising, Brand Experience
  • Location: Canada
  • Market Country: Canada
  • Market Region: North America
  • Product Category: Packaging
  • Consumer Packaging Format: Box, Pouch
  • Consumer Substrate / Material: Pulp Paper, Foil

FEEDBACK

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Presentation: Text, visualisation and quality of the presentation
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