Since opening in 2020, KLE Restaurant has been renowned for its exclusive plant-based menus that utilize only local produce. As part of the rebranding, we crafted a new logo that embodies KLE’s authenticity and craftsmanship. Central to our approach was the creation of an illustrative world that highlighted the local ingredients and the sour clover from which the brand takes its name. Particularly notable are the varying line weights, giving each illustration a dynamic, organic texture. Complemented by Erna Drion’s exclusive photography, the visual concept gains an extra layer of elegance and exclusivity—crucial for a Michelin-starred restaurant. The color palette, inspired by the forests of Switzerland, emphasizes the naturalness, freshness, and relaxed atmosphere of KLE. This project, marked by our close collaboration with KLE, enabled us to deeply understand the restaurant’s philosophy and values, allowing us to harmonize each element of the rebrand to forge a coherent and compelling brand identity. We integrated these visuals into all brand aspects, from digital presence to interior design, ensuring a seamless experience for every guest. Our emphasis on sustainable practices and local sourcing is reflected in the menu and material choices throughout the restaurant, strengthening the bond with the local community and environment. The design elements extend to staff uniforms and marketing materials, creating a unified brand identity across all touchpoints, enhancing customer engagement and brand loyalty.