Estia – Home of Taste, a culinary label rooted in Mediterranean values, culture, and storytelling. The central idea was to develop a brand that doesn’t just sell products, but evokes a world of shared meals, warmth, and connection. Inspired by Hestia, the Greek goddess of the hearth, Estia becomes more than a name—it becomes a symbol for the emotional and social power of food.

The brand strategy focused on communicating a deep sense of hospitality, familiarity, and ritual. Wecatch approached the project by building a holistic identity system that visually and emotionally reflected these values. The brand voice is warm, inviting, and grounded in authenticity, while the visual identity strikes a balance between heritage and modern simplicity.

Elegant typography, generous white space, and a natural color palette of terracotta, olive, and sand were chosen to echo the landscapes and tones of the Mediterranean. Subtle design elements—such as hand-drawn accents and editorial-style layouts—were incorporated into digital interfaces and brand assets to support storytelling and emotional engagement. Rather than rely on traditional product marketing, Estia’s communication strategy revolves around sensory experience and cultural relevance.

The brand experience is rolled out across web, social media, and editorial content, maintaining a cohesive and aspirational presence in all digital touchpoints. Estia speaks to a modern audience that values not only quality ingredients but also meaningful narratives behind what they consume.

Estia – Home of Taste demonstrates how a brand can successfully merge mythology, minimalism, and emotional design to establish a strong, enduring identity in the gourmet sector.