Identity and creative direction for a new members music venue in South London which also worked as an independent label.
The nature of the brief required coming up with a solution for both sides of the business, a flexible tone of voice, which could be utilised in a system across their many varied touch points while maintaining an intimate brand experience for their visitors.
Paradise Chambers are seeking to be a constantly intriguing destination for intimate performances
and experiences, as such the solution was to create an identity that required a closer look, required the viewer to get closer.
The identity appeals with mythical etchings of scenes of celebrations, feasts and gatherings, paired with a graphic system and colourways that whisper rather than shout.
CREDIT
- Agency/Creative: Webster-Dunstan
- Article Title: Webster-Dunstan Designs for London Venue Paradise Chambers
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Creation, Brand Experience, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Tone of Voice
- Industry: Entertainment
- Keywords: Music, Venue, Culture, London, Bar
