We Launch, an independent brand and digital agency, has unveiled its redefining brand identity work for Jegi Clarity, the pre-eminent advisory firm for the global media, marketing, information and technology industries. Building on Jegi Clarity’s continued success, the work will strengthen perception, enhance reputation and increase awareness of its expertise across all markets.

Having first worked together in 2015, when We Launch created the original brand identity for the firm, it was natural that Jegi Clarity would come back to the agency with the task of redefining its identity once again.

After conducting a comprehensive competitor audit and extensive stakeholder interviews to unpack existing perceptions of Jegi Clarity, We Launch shaped a new unified brand positioning which is anchored around the firm’s deep sector knowledge, valuable market intelligence, and global reach.

Central to the brief was the need to evolve the original identity for a new world, which called for greater brand flexibility across digital and social channels. At the heart of the redefined proposition is a new logomark, set on two lines to maximise its impact whilst retaining clarity of message. The existing colour palette was also expanded to provide greater flexibility to branded collateral, allowing it to evolve alongside the proposition.

In addition to a redefined brand identity and style, We Launch also re-imagined the UI and UX of the Jegi Clarity website, creating a unified corporate website experience which focuses on customer-led content to maximise engagement. Finally, the agency devised a new family of brand typefaces, echoing the style of the new logo whilst also working well with displaying data, numerals and charts.

Stuart Lang, Founder and Creative Director, We Launch, commented: “We were delighted when Jegi Clarity re-approached us to evolve its brand, five years after we had first worked together. Not only was this an endorsement of the first project we’d completed for them, but it also offered the opportunity to work once again with a client we already had a deep understanding of and respect for.”

“I believe that it’s the strength of this relationship, and the honest dialogue we were able to have as a result, that enabled the delivery of another strong piece of branding work we are all, rightly, proud of.

Kelsey Kovachik, Marketing Director, Jegi Clarity and Jonathan Goodale, Business Development Director, Jegi Clarity added: “We first began working with the We Launch team back in 2015 and, when the time came to develop our brand further for 2021, we knew they were the right team to help us. They understood our business, our marketplace, and most importantly, the commercial objectives of the exercise. They also had an innate quality that is hard to put into words, but we knew they were going to take the project seriously, that it was important for them and that they would do a great job.

“Working with a global team presents its own unique challenges, and they provided a seamless execution experience. The results are there for all to see, and we’re absolutely delighted. We look forward to working more with We Launch over the coming years and would not hesitate to recommend them.”