Under the motto “Reach the Unreachables”, the influencer marketing & social media agency “gen-up” presents itself in a new design.

As the world’s first agency to specialize in the “unreachables”, the team develops short video formats (TikTok, Instagram Reels, YouTube Shorts) that are not swiped away and makes brands like. Classifieds, Deichmann, Disney+ or Forest Gum are sustainably dialo-capable thanks to their full-service vertical.

The Unreachables live social-first and swipe away advertisements that don’t appeal to them out of habit… As a young team, we develop content that the unreachables want to see and build sustainable communities. Facts: 85% of social media ads are swiped away in the first 2.5 seconds. We’re changing that and creating content that the unreachables are interested in. We ensure that these people enjoy seeing your advertising and convince them with innovative concepts and creative approaches. We are here to make brands truly capable of dialogue in the age of social media. In the attention economy it is called “Reach me if you can”. We create content that won’t be swiped away!

Our recipe for this: 100% content, 100% community, 0% bullshit.

My task as lead agency / designer included the conceptual and design redevelopment of the brand (logo, corporate design) as well as all digital channels (website, SoMe, slides). The emit gmbh team was responsible for the implementation of the site (frontend and CMS).