Identity Becomes Sign. WAY’s New Brand Identity
WAY, technology partner of excellence in IoT for logistics 4.0 and the safety of people, goods and vehicles in motion, presents itself with a new identity, representing solidity, reliability and its entire system of technology and values. Innovation, support and optimisation: the concepts from which we started.
The new positioning is based on the centrality of the human being and WAY’s ability to accompany her towards efficient solutions for optimising work, safety and lifestyle through innovative technologies.
The unit underlying the visual language is the vector. When it meets other units, a system is born: it changes according to the information received through the geolocalisation technology carriers. The redistribution and combination of individual elements gives rise to ever new scenarios and images, creating ever new digital landscapes.
It is a Dynamic brand that points to the future of new communication, thanks to the use of contemporary visual languages. It accompanies events and social stories, but above all the new website, developed on the basis of modularity and able to give dynamism and content clarity.
WAY CEO Massimo Marchetti said: ‘We are very pleased with the new Brand Identity created by Cappelli Identity Design. This project has allowed us to renew our image in line with the objectives of our 2023-2025 industrial plan and to communicate the values that have guided us for over 20 years even more effectively to the market”.
“The new identity system was born from a co-design process through Cappelli Identity Design’s Dynamic brand methodology. We are happy to have created a visual language starting from the company’s values, which represents WAY’s solidity and ability to mark the path of technological evolution based on geolocation,” remarked Emanuele Cappelli, founder and creative director of Cappelli Identity Design.
- Agency/Creative: Cappelli Identity Design
- Article Title: WAY’s New Brand Identity Reflects Technological Evolution
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Italy
- Agency/Creative City: ROME + TURIN
- Market Region: Europe
- Project Deliverables: Brand Identity
- Industry: Technology
- Keywords: WBDS Agency Design Awards 2023/24
Creative Direction: Emanuele Cappelli