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Watermark Design Brings Prestige and Precision to Penelope Bourbon’s Estate Collection

Watermark Design Brings Prestige and Precision to Penelope Bourbon’s Estate Collection

As Penelope Bourbon continues to evolve, so too does its growing range of exceptional releases. The Estate Collection stands as a pinnacle of this pursuit: a series of aged, meticulously selected expressions that showcase both artistry and innovation. The liquid in the first collection ranges from ten to eleven years.

To define the collection, an emblem featuring a peony within a shield was created, symbolizing both beauty and strength. This mark of belonging unites each release under a shared banner of excellence, distinguishing the Estate Collection as a cornerstone of the Penelope portfolio.
The inaugural release, Founder’s Reserve, set the standard with extraordinary attention to detail. Presented in custom glass and housed in a bespoke box, the design mirrors the whiskey’s rare caliber. The Penelope brandmark, cast in metal and inset into the glass, adds permanence and prestige. Meanwhile, the brand’s signature bikini label was reimagined—inset into the bottle and finished with a two-tone color palette for greater depth. The wraparound label concludes in a numbered medallion, signifying the limited nature of this first release. A custom capsule finishes the package, drawing the beautiful colors up the bottle, crowned with the brandmark on top.
Subsequent offerings, Single Barrel and Private Select, continued this visual language with deep jewel tones and elegant finishes—completing a lineage that celebrates Penelope’s artistry, evolution, and enduring devotion to excellence.

CREDIT

  • Agency/Creative: Watermark Design
  • Article Title: Watermark Design Brings Prestige and Precision to Penelope Bourbon’s Estate Collection
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: United States
  • Agency/Creative City: Charlottesville
  • Market Region: North America
  • Project Deliverables: Packaging Design
  • Format: Bottle
  • Industry: Food/Beverage
  • Keywords: Bourbon Packaging, Penelope Bourbon

  • Credits:
    Rebekah Seiler, Designer: Watermark Design
    Darcey Lacy, Art Director: Watermark Design

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