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Watermark Design Brings Espionage to Life in Spy Trail Distillery Packaging

Watermark Design Brings Espionage to Life in Spy Trail Distillery Packaging

Inspired by the secret codes of the Culper Spy Ring, Spy Trail Distillery’s brand design bridges the past and present, weaving history and craftsmanship into every detail. The packaging is more than just a vessel—it’s a tribute to the intrigue of espionage and the rich heritage of Long Island.

At the heart of the design is the iconic logo, holding court in a central gold foiled and embossed moment that ensures that you do not miss this bottle on shelf. A symbol of secrecy and vigilance, the Spy Trail Distillery logo features a striking eye keeping watch, an emblem deeply tied to the world of espionage. Surrounding it, a rope badge pays homage to Long Island’s maritime history, seamlessly tying together elements of place and legacy. Below the logo lies a subtle cipher-like moment, further tying to the brand story.

The label’s lower section layers essential details above maritime flag patterns —batch number, alcohol percentage, and a badge that proudly highlights the use of local ingredients—reinforcing the commitment to quality and authenticity. These background textures are also reflected in the neck label, once again reinforcing a sense of place.

Spy Trail Distillery proudly displays its motto, “Faith, Family, Freedom,” on every label, a testament to its enduring values. Intricate details, ornate patterns, and layered graphic elements breathe life into the brand, ensuring that each bottle is not just a spirit, but a piece of history waiting to be uncovered.

CREDIT

  • Agency/Creative: Watermark Design
  • Article Title: Watermark Design Brings Espionage to Life in Spy Trail Distillery Packaging
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: United States
  • Agency/Creative City: Charlottesville
  • Market Region: North America
  • Project Deliverables: Brand Creation, Label Design, Packaging Design
  • Format: Bottle
  • Industry: Food/Beverage
  • Keywords: bourbon, whiskey, new york, long island, branding, package design, label design

  • Credits:
    Designer: Rebecca Miller
    Art Director: Darcey Lacy

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