Case Study: Aliva’s “A Thirst for Life” Brand Film

Introduction
Dry mouth is a condition that significantly impacts daily life, making simple pleasures like eating, speaking, and socializing challenging. To launch Aliva, an innovative oral hydration system, we created a brand film that shifts the narrative from challenges to possibilities, celebrating the improved quality of life that Aliva can provide.
The Concept: A Thirst for Life
At the heart of the film is Aliva’s slogan, “A Thirst for Life.” To bring this idea to life, we developed a custom poem inspired by the slogan, paired with visual moments that capture the joy of renewed vitality. The narrative focuses on the small yet significant moments possible with the extra boost provided by Aliva’s saliva replacement technology.
Tone and Approach
The film is warm, subtle, and uplifting, emphasising Aliva’s emotional impact rather than its technical details. Through a series of heartfelt vignettes, viewers witness the transformation Aliva brings to everyday life. The focus is on connection, joy, and the human experiences that Aliva makes possible.
The Poem: A Thirst for Life
The film’s narration is anchored by a custom-written poem that flows seamlessly with the visuals. The words are carefully crafted to echo the rhythm of life, highlighting how Aliva helps restore vitality, connection, and a sense of ease. The poem evokes the emotions and experiences tied to reclaiming comfort and confidence.

A Thirst for Life

A laughter shared, A dream we chase,
A thirst for life, A sweet embrace.

With every heartbeat, every chance,
We celebrate this grand romance.

A taste of joy, A touch of grace,
In every smile, in every face.

A thirst for life, an endless song,
In these moments, we belong.

So savour life with all your might,
all the day and all the night.

A thirst for life, let it thrive,
In precious moments, we come alive.

Visual Style
The visuals are soft and inviting, capturing warm, everyday moments. Natural lighting and close-up shots emphasise the humanity of the people featured, creating a sense of intimacy and relatability. Subtle details, like a lingering smile or the comfort of people cherishing good moments together, reinforce the film’s emotional tone.
Impact
The “A Thirst for Life” brand film positions Aliva as a way to enhance life’s simplest joys. By focusing on the product’s positive impact, the film resonates with audiences on an emotional level, building a strong connection to the brand. It inspires viewers to see Aliva as a partner in regaining not just hydration but the moments that truly matter.
Conclusion
Aliva’s “A Thirst for Life” is a poetic narrative with heartfelt imagery that tells a story of transformation. The film connects with audiences by focusing on the warmth and positivity that Aliva brings to daily life. Subtle, warm, and deeply human, it embodies the brand’s mission to help people rediscover comfort, connection, and a renewed thirst for life.