Prime Foods is a premium brand offering high-quality marbled beef through a unique approach to fattening and raising cattle in the most environmentally friendly regions of the Russian Federation. The product’s foundation lies in the meticulous selection of young steers, primarily of the Aberdeen Angus breed, ensuring the perfect balance of flavor and tenderness. Thanks to exceptional animal husbandry practices and carefully controlled feeding, the brand consistently delivers top-tier meat that meets the demands of discerning connoisseurs.

The project’s objective was to create packaging design deeply anchored in Prime Foods’ brand identity, preserving its recognizable visual elements while emphasizing the product’s exclusivity. A key feature of the concept is a logo-shaped cutout window that reveals an image of the prepared dish. This technique not only adds intrigue when customers first encounter the product but also allows them to appreciate the mouthwatering presentation of the marbled beef. In addition, the back of the package includes recipes and tips from the company’s chef, inviting customers to immerse themselves in the cooking process and enhancing the brand’s value through its expertise.

The solution also covers the development of packaging for the mid-range price segment. Building on an international guide for standard form factors, W Design Bureau adapted the brand’s core visual elements for use on cardboard sleeves and stickers. This approach preserves a cohesive look and feel across the entire product range—from premium lines to more affordable options. Such consistency fosters consumer trust, highlighting the brand’s commitment to quality and customer care.

In this way, the comprehensive packaging design embodies Prime Foods’ philosophy: a blend of exceptional production standards, elegant style, and practical communication with the end consumer. The project aims to strengthen Prime Foods’ image as a supplier of first-class marbled beef—capable of satisfying the most discerning palate—while maintaining a friendly and approachable brand presence in every detail of the visual presentation.