“VZHUH” is an exhilarating event tailored specifically for longboard enthusiasts, providing each participant with a chance to enhance their skills in the art of longboarding. This gathering not only offers participants the opportunity to refine their control and mastery over their longboards, but also invites them to explore various disciplines within the sport, such as Longboard Dancing and beyond. Here, longboardists of all skill levels can push their boundaries, try new techniques, and immerse themselves in a vibrant community united by a shared passion for longboarding.
The event revolves around the themes of speed and simplicity, foundational ideas that are woven into every element of its design and organization. With these principles in mind, a set of universal character icons has been created to capture and embody the dynamic spirit and distinctive style of VZHUH. These characters are highly adaptable and versatile, making them perfect for representing the lively energy of the event across multiple media formats. The characters can be seamlessly integrated as animated figures in videos, adding motion and energy that mirror the event’s fast-paced atmosphere. Additionally, they serve as eye-catching elements in posters, instantly recognizable icons in branding materials, and fun additions to collectible stickers, expanding the event’s visual identity.
This versatile character design gives VZHUH an adaptable visual language that extends beyond the event itself. Whether in print or digital format, the characters add a unique, vibrant flair that connects with participants and helps build a cohesive, engaging brand presence. From casual riders to advanced longboard dancers, everyone can find a piece of themselves reflected in these dynamic representations, reinforcing a sense of community and excitement that makes VZHUH more than just an event—it’s an experience designed to be shared and remembered.
CREDIT
- Agency/Creative: Daria Samuticheva
- Article Title: VZHUH’s Iconic Branding Brings Speed and Simplicity to the Longboarding World by Student Daria Samuticheva
- Organisation/Entity: Student
- Project Type: Product
- Project Status: Non Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Europe
- Project Deliverables: Art Direction
- Industry: Entertainment
- Keywords: Art Direction, illustration, identity, product
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Credits:
Student: Daria Samuticheva
Curator: Pavel Borisovky