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Vulcan Alpha Logo and Brand Design by Billion Design

Vulcan Alpha Logo and Brand Design by Billion Design

Located in the scenic town of Nürburg, Germany, Vulcan Alpha stands at the forefront of automotive innovation. This trailblazing company specializes in crafting bespoke, high-end parts and enhancements for vehicles. Utilizing cutting-edge 3D technology combined with unmatched craftsmanship, Vulcan Alpha redefines cars into stunning showcases of performance and aesthetic elegance. Situated just a short distance from the iconic Nürburgring, they offer an unparalleled blend of convenience and superior automotive expertise.

The design of their logotype draws inspiration from various elements of automotive culture, including tooling, stamping processes, and the iconic chequered flag, reflecting the adaptive and evolving nature of automotive engineering and performance. The logotype is exceptionally versatile, designed to ensure clarity and impact in both vertical and horizontal layouts.

Even in its simplest form, the letter “V” retains the distinctiveness of the complete logotype. The local geology of Nürburg, known for its volcanic basalt rock, has significantly influenced Vulcan Alpha’s color scheme and character. The palette features dynamic and bold colors such as Magma Red, Basalt Black, Space Black, and Meteora White, creating a visually disruptive and dynamic style.

In bringing this bold identity to life, special attention was given to enhancing impact and visibility. The letterforms have been endowed with an unconventional, ‘bit-like’ character and opposing diagonal type slants that create a multi-directional orientation. This design choice ensures that the type not only captures attention but also vibrates with energy, making Vulcan Alpha’s visual identity unmissable in any setting.

CREDIT

  • Agency/Creative: Billion Design d.o.o.
  • Article Title: Vulcan Alpha Logo and Brand Design by Billion Design
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Croatia
  • Agency/Creative City: Billion Design
  • Market Region: Europe
  • Project Deliverables: 3D Motion, Animation, Brand Design, Brand Guidelines, Branding, CGI, Motion Graphics
  • Industry: Manufacturing
  • Keywords: #Branding #Typography #Logotype #Animation #CGI #Automotive #Technology #Disruptive #VulcanAlpha #

  • Credits:
    Design Director: Petar Popović
    Typographic consultation: Hrvoje Živčić

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