Introduce

GS68 is not the first brand to distribute and trade pharmaceuticals and functional foods in the Vietnamese market. Still, it is a pioneer brand for many “firsts” in the domestic and foreign markets. In the future, the GS68 team aims to become a technology brand, not just a pharmaceutical brand. Apply technology to every touchpoint in the customer journey to maintain and develop positive brand awareness. From that goal, the brand design team at Vu Digital wants to bring a modern, youthful breath along with special marks in the overall design – providing a prominent and memorable brand identity in mind.

Logo

Effective touch points and instant response always represent the development of technology, which also inspires us to create a logo design with the Instant Transition theme.
I am applying a Geometric design style to create modern, youthful geometric elements and exude the spirit of technology. The image of a hot air balloon incorporates the spirit of constantly rising, constantly growing like the hot air balloons themselves – constantly flying up to explore and conquer the high and vast sky.
The hot air balloon splits down the middle, symbolizing the Transition between the beginning and the end. Instead of a faint trace, we create a clear dividing line, showing instant movement in one touch. Instant Transition is a powerful symbol of creativity, growth, and instant transformation. It brings a new philosophy of creativity, helping us achieve extraordinary achievements.

Concept

The image of road markings inspires the identification signal. This vital sign signals to pedestrians about safety, ensures traffic flow, and allows them to cross the road without obstruction or any obstacle.
Use this image as an identification signal to everyone that GS68 is a reliable address to stop, consult, and choose to own medical and pharmaceutical solutions that benefit health: to yourself and your loved ones.