The mission of VOR is to revolutionize the energy industry in Brazil through innovative and sustainable solutions. As a leading engineering, energy, and consulting firm based in Florianopolis, VOR is dedicated to empowering its clients with the latest technologies and expertise in solar energy.
Since its foundation in 2018, VOR has been committed to providing a comprehensive engineering service, covering every aspect of a project, from analysis and estimated savings to equipment selection and installation. With a strong focus on solar energy, VOR aims to make Brazil a greener and cleaner country, positioning itself as a leader in renewable energy production.
The challenge for VOR was to create a visual identity that could effectively communicate the company’s values and services. The solution was to design a brand that was modern, minimalist, and representative of the company’s commitment to sustainability and innovation.
To achieve this, the team developed a visual identity that included graphic support for social media, documentation design, and corporate materials. The brand symbol was designed to represent the dynamism of energy and innovation, while the website was given a new look and feel to create a solid and consistent corporate language.
The end result is a progressive brand that embodies practical and functional design. The visual identity is a conversation between modernity and simplicity, and it brings the company to life, allowing for seamless implementation in both digital and offline environments. VOR is now poised to make a significant impact on the energy industry in Brazil and beyond.
- Agency/Creative: Estúdio Asura
- Article Title: VOR Energia Solar Brand Design
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Rio Grande
- Market Region: South America
- Project Deliverables: Art Direction, Brand Design, Brand Guidelines, Logo Design
- Industry: Energy
- Keywords: Art Direction, Brand Design, Brand Identity, Brand Mark, Brand Redesign, Branding, Identity System, Rebranding
Brand Designer: Bernardo Nascimento