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VON & ZU BUCH Book Shop Identity

VON & ZU BUCH Book Shop Identity

Philipp Zurmöhle Illustration and Design – VON & ZU BUCH Book Shop

VON & ZU BUCH is a book store I used to run in Nürnberg. The assortment covered books that were especially well made.The horizontal line in the minimal logo resembles one of the little book shelves in the shop. The ampersand can be used as a secondary logo and contains the forms of the letters V and Z from the name.The retail wall is designed by Atelier VM architects from Innsbruck. Each book is placed on a little shelf that is mounted on the metal wall with magnets. That way the display can be changed now and then and the number of books shown can vary.The white wall reminds of a gallery wall showing artworks. In this case books are shown – as precious and beautiful as artworks.

CREDIT

  • Design Agency: Philipp Zurmöhle Illustration and Design
  • Organisation/Project Type: Agency Commercial, Published
  • Article Title: VON & ZU BUCH Book Shop Identity
  • Brand / Project Name: VON & ZU BUCH Book Shop
  • External Design Credits: Philipp Zurmöhle (Instagram: @philippzmcom)
  • Project Type: Corporate Brand Creation
  • Strategic Deliverables: Corporate Brand Naming, Corporate Brand Strategy
  • Design Deliverables: Corporate Graphic Design, Corporate Brand Creation, Corporate Brand Experience, Corporate Branding, Corporate Brand Identity
  • Location: United States America
  • Market Country: Germany
  • Market Region: Europe
  • Product Category: Promotional
  • Industry Category: Real Estate

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