Trinca Bolotas — Volta Studio refreshes a classic

Trinca Bolotas has long been a beloved fixture on Portuguese shelves, instantly recognisable for its bright orange label and the charming illustration of the iconic Alentejo pig. For generations, it has represented the warmth, generosity, and authenticity of the Alentejo region. With this refresh, the goal was clear: to honour the brand’s heritage while elevating it for today’s more design-savvy and globally connected consumer.

The celebrated pig illustration was retained but refined — its dated gradient background removed — and given pride of place as the label’s true hero element. By simplifying the visual environment, the design gives the Trinca Bolotas name more space to breathe and a stronger sense of presence. Meanwhile, the producer, Herdade do Peso, gracefully steps into a supportive role, allowing the sub-brand’s personality to take centre stage.

Typography was another key area of transformation. The type system, inherited from earlier Herdade do Peso layouts, was completely reorganised to improve hierarchy, readability, and on-shelf legibility. This careful restructuring makes essential product information easier to navigate, while lending the label a cleaner, more confident, and contemporary aesthetic.

For the Rosé, a wine often associated with freshness, lightness, and conviviality, the new design adopts a soft pastel palette that complements both the transparent bottle and the wine’s delicate natural hue. The result is a label that feels modern yet timeless — elegant, balanced, and instantly recognisable — capturing the true spirit of Trinca Bolotas while ensuring it continues to stand proudly on shelves for years to come.