Volta Creates the Prominent Collection for Avery Dennison

Volta Creates the Prominent Collection for Avery Dennison

Change perceptions: Volta was challenged by the multi national labelling solutions company Avery Dennison to help them promote a new technology: Label’Glass®. This type of labels help you get the look and feel of glass embossing, embellishing bottles or other high-end applications with decorative raised emblems, which can save a lot of time and money. To show its potential, Volta created the Prominent Collection: a series of bottles using Label’Glass® to change your visual and tactile perceptions of embossing.

The Collection includes a Red wine from the Douro — Crease 41, an extra virgin olive oil – Strato and a perfume for men – Plateau. Each use Label’Glass® in a unique, differentiating way, showing the potential this kind of labels and technology can offer. They stand out as very premium products, with their embossed designs highlighting its quality and exclusive look & feel. A brochure was also created, where actual physical Label’glass labels were attached to the bottle’s images, for one to get the actual visual and tactile feelings of this technique.

Crease 41 – Douro DOC Red Wine: The ravishing region of the Douro, with its steep, staired slopes, lies on latitude 41. The Douro river, surrounded by rich, colourful and distinctive vineyards and its quasi-labirintic twists and turns, is a natural crease on the Portuguese map, dividing north from south, east from west. Crease 41, a monovarietal red wine using probably the finest of the Portuguese grape varieties — Touriga Nacional — is a celebration of the geography of this unique region and its extraordinary river. We used Label’Glass® to blend the Northern hemisphere latitude’s horizontal rows with the curvy river course. The two labels show the Douro location, highlighting the bottle design visual concept and its sensory appeal.

Strato – Extra Virgin Olive Oil: Strato is an Extra Virgin Oil, pressed from the finest selection of organically only produced olives. Its clean design shows the importance of the soil and all its nutrient-rich layers (Strato): all the leafy and imposing olive trees that rise from this generous soils have deep and web-like roots, that dig through to get the nourishment needed to grow the unrivaled olives used in Strato. Label’Glass® is ideal to emulate the grainy rich soil where the olive trees grow, giving the bottle an added premiumness and texture.

Plateau – Eau de Parfum: A sophisticated scent for the contemporary man. With pure violet flower extracts, its flirty and fresh scent is a peaceful challenge on the constant movement and changes of daily life: Plateau is for the one that quietly and steadily elevates himself and his spirit, slowing down the clock but not the mind. The circular Label’Glass® used in the bottle, in line with the stepped bottle top, helps to visualize the elevation of a plateau and works as a metaphor for the multi-faceted lifestyle of the modern man.

CREDIT

  • Agency/Creative: VOLTA Brand Shaping Studio
  • Article Title: Volta Creates the Prominent Collection for Avery Dennison
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Portugal
  • Market Region: Multiple Regions
  • Project Deliverables: Brand World, Branding, Graphic Design, Packaging Design, Product Naming, Research
  • Format: Bottle
  • Substrate: Glass, Glass Bottle

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