Voglia emerge with the mission of humanizing the orthopedics care in the city of Cascavel / PR, putting patient well-being at the center of decisions. The clinic focuses on the quality of life of its patients, therefore, your visual identity should be able to trasmit the idea of a humanized care without giving up the technical and accurate of orthopedics.
Voglia means “desire” in Italian, and it was from Leonardo da Vinci’s Vitruvian Man that the inspiration for the brand emerged. In the symbol we have Voglia’s V, the representation of the human body and the hip in negative space. The junction of all these elements form the stylized Vitruvian Man. The types were designed to transmit rationality and accuracy of medical activity. The site was created in order to present all services provided by the clinic, valuing its structure and the curriculum of its doctor. In addition to reproducing the brand’s visual identity, the project was designed for an intuitive, mobile-optimized and fully responsive experience.
CREDIT
- Agency/Creative: Hearted Design & Strategy
- Article Title: Voglia Orthopedics Visual Identity
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Brazil
- Market Region: South America
- Project Deliverables: Brand Identity, Brand Strategy, Branding, Graphic Design, Identity System
- Industry: Health Care
- Keywords: Brand identity, stationary, website
