ASTOR Branding – Becker Beer
¡Viva la Devolución!Becker is a well-known Chilean beer, with great positioning in the youngest public that looks to constantly challenge the limits, with a young and fresh identity.The new bottle attemp to promote returnable marketing in its individual formats.The brand invites consumers to participate in a new returnable system, where both of them benefit for the competitive price.For this, we developed the concept of “¡Viva la Devolución!” enhancing the differential of the returnable bottle, resignifying its benefits and values.We focus on direct communication of the “round trip” of the bottle as a symbol of Becker, accompanying you at all times and always having fun.We achieve a powerful pack, which differs from its competition and at the same time strongly identifies with the brand.
CREDIT
- Agency/Creative: ASTOR Branding
- Article Title: ¡Viva la Devolución! Becker Beer
- Organisation/Entity: Agency Commercial, Published
- Project Type: Packaging
- Agency/Creative Country: Argentina
- Market Region: South America
- Format: Bottle
- Substrate: Glass
