This packaging design celebrates the rich heritage and exotic flavors of Brazilian cachaça, intertwining its essence with the natural beauty of Brazil. The product line features a variety of tropical flavors, each embodying the vibrancy and diversity of Brazil’s ecosystems.
Bottle Design:
The bottle is designed with an embossed relief inspired by a topographic map, symbolizing Brazil’s dynamic landscapes—from its lush rainforests to the expansive mountain ranges. The tactile surface creates a memorable experience, inviting consumers to “feel” the land where the spirit was born.
Label Design:
The label is shaped like the map of Brazil, immediately drawing attention to the product’s origin. It features vivid, tropical colors and bold typography, echoing the lively culture and traditions of the country. Each flavor variant is represented by unique color schemes and illustrations of the fruits and ingredients used.
Packaging Box and Shot Glasses:
The product comes with a custom-designed packaging box, making it a perfect gift set. The box is crafted with the same attention to detail as the bottle, featuring topographic textures and bold Brazilian-inspired patterns. Included are matching shot glasses, shaped to reflect the bottle’s topographic relief, creating a cohesive and immersive experience for the consumer.
Key Features:
National Identity: Every design element highlights Brazil’s cultural and natural richness, from the shape of the label to the topographic details.
Premium Experience: The inclusion of custom shot glasses and the visually striking gift box enhances the sense of luxury and attention to detail.
Sustainability: The packaging materials are eco-friendly, aligning with the values of preserving Brazil’s natural treasures.
Target Audience:
Designed for connoisseurs of fine spirits, travelers seeking a taste of Brazil, and gift buyers looking for a unique and authentic product.
This design bridges the gap between tradition and modernity, offering an unforgettable visual and tactile connection to the heart of Brazil.
CREDIT
- Agency/Creative: Dasha Druchinina
- Article Title: Viva Brasa: Cachaça Packaging Design Concept by Student Dasha Druchinina
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Europe
- Project Deliverables: 2D Design, 3D Design, 3D Modelling, Packaging Design
- Format: Bottle, Box
- Industry: Food/Beverage
- Keywords: traditional, Brazil, drink, alcohol, packaging
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Credits:
Educator: Ivan Vetrov