Love Brasil founded in the year 2021, we are a hair cosmetics brand whose mission is to bring all French women the quality and experience of having a little piece of Brazil closer, our main differential is the production made in Brazilian territory with raw material and assets extracted directly from the Amazon which makes our products unique and exclusive offering a different experience of use, we look in the Amazon for the best raw materials to be extracted and used in our products, we work with local suppliers and producers, always managing to maintain quality, in this way, we are able to contribute to the sustainability of the world’s forests and lungs.
The idea of seeking the solution for our brand in Brazil arrived in surveys that we found out that Brazil has the fourth largest beauty and personal care market in the world, in studies we have discovered the richness that Amazonia can offer us with unique and native plants in the country, plants that we cannot plant anywhere due to the climate, we are also looking for an industry that could manufacture our products, but the industry should be located in the interior so we can use purer water even from wells, maintaining the purity of the products. With the main inspiration came the name Love Brasil, the gold needed to compose this design on the packaging because it represents the wealth of the country in its flag there is yellow and we kept it in the packaging, combined with black, which can represent luxury, premium. The design needed to be clean objective the information needed to be well diagrammed in a way that the consumer was able to make a more continuous and quick reading of the information. The name Amazon Complex means Amazon Complex, the combination of all assets working together for a better result.
The journey of your hair starts here. Discover the power of Amazonian plants.
- Agency/Creative: Vitor Notário
- Article Title: Vitor Notário Developing the Right Packaging for the Right Product
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Brazil
- Market Region: Europe
- Project Deliverables: Brand Creation, Graphic Design, Packaging Design, Tone of Voice
- Format: Bottle
- Substrate: Plastic