This editorial design project translates Vitapro’s sustainability strategy into a transparent, robust, and human-centric communication piece. The graphic proposal addresses the challenge of organizing dense technical information, financial materiality (SASB), and impact standards (GRI) through a clean layout and a clear visual hierarchy. The structure is rigorously defined by the company’s three strategic pillars: promoting healthy nutrition, transforming the value chain, and caring for the environment.
The central concept, “Actions that nurture, leaders that transcend”, serves as the heart of the narrative, celebrating the human team behind the numbers. The design highlights Vitapro’s people, whose leadership and adaptability allowed them to navigate a challenging year and materialize their efforts into tangible actions. We visualized key innovations such as the Inicio N system and BAC Defence , alongside critical operational milestones like achieving the first ASC Feed certification in Chile and surpassing environmental targets with a 9.6% reduction in the carbon footprint (Scopes 1 and 2).
The use of detailed infographics, data visualization, and a fresh color palette facilitates the readability of these complex milestones and the proprietary “Feed Technology” innovation model. The result is a report that reflects the maturity of a management style where internal talent is what truly “nurtures” tomorrow and “transcends” within the industry, fully aligned with the company’s corporate purpose to transform aquaculture.
CREDIT
- Agency/Creative: Infinito
- Article Title: Vitapro 2024 Sustainability Report by Infinito
- Organisation/Entity: Agency
- Project Type: Graphic
- Project Status: Published
- Agency/Creative Country: Peru
- Agency/Creative City: Infinito
- Market Region: South America
- Project Deliverables: Editorial Design, Graphic Design, Visualisation
- Industry: Manufacturing
- Keywords: Sustainability; Aquaculture; Feed; Fish; Shrimp
-
Credits:
Infinito Design Director: Aldo Castillo
Infinito Designer: Leandro Quiroz
Infinito Project Manager: Arianne Hilbck
Infinito Conceptualization: Inés Haeberle
Infinito Concept Direction: Bruno Melendez
Infinito Final Artwork: Cinthia Galagarza
Infinito Key Account Manager: Alfredo Burga
Divelop Content Director: Massiel Cristobal
Divelop Coordinator: Ella Fuentes
Divelop Coordinator: Vanessa Bautista
Vitapro Corporate Head of Sustainability: Paúl Simball
Vitapro Sustainability Coordinator: Valeria Arias
Vitapro ESG and Corporate Affairs: Maria Alejandra Rivera
