New natural water with fruit flavors and vitamins. Designed for young audiences who love a sporty and healthy lifestyle. Sharp and crisp graphics, together with vibrant color combinations, make design a novelty in this region (Central Asia). Product of brand Abdysh-Ata, one of the leaders of local market (Kyrgyz Republic).
The packaging design also became the basis for branding and advertisement. The austere and edgy graphics was supported by sports photography and logotype. Simple and strict type in logo, but with graceful and flexible lines inside.
Simple and understandable symbols inside the logo (drop), together with an impressive font size, create an aggressive and very visible advertising for the brand of water. The design is intended to talk about water as an addition to the correct human life. Today it is sporty, fashionable, bold and youthful.
- Agency/Creative: Alexey Lysogorov
- Article Title: Vita Life Sport Natural Fruit Flavoured and Vitamins Water Designed by Alexey Lysogorov
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Kyrgyzstan
- Market Region: Asia
- Project Deliverables: Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design, Photography
- Format: Bottle
- Substrate: Plastic