In a bustling coffee market, Vita Kafe rises above being just another coffee brand. It embodies a remarkable symbol of individuality and limitless creativity. With a keen focus on young individuals who prefer vibrant and convenient coffee spaces, Vitakafe aims to create a truly distinct and groundbreaking coffee journey.
The combination of Mediterranean blue and desert sand yellow is a bold and impressive choice in the brand’s journey to connect with customers.
The vibrant Mediterranean blue tone evokes a sense of freshness, serenity, and a profound bond with nature, while the comforting hues of desert sand yellow invite you into a warm and inviting embrace.
The harmonious blend of these two colors contributes to a unique and captivating experience. From the serene essence of the blue tone to the cozy ambiance of the yellow, every detail reflects the philosophy and values that Vitakafe aims to convey.
Vita Kafe’s logo is carefully sculpted in an elegant oval shape, infuses the brand with a distinctive flair. Within the design, a captivating natural scene unfolds, showcasing the dynamic beauty of ocean waves and a graceful flock of birds silhouetted against sunset. Each element seamlessly intertwines, orchestrating a serene space that mirrors the tranquility of a picturesque dawn and the blissful ambiance experienced while enjoying a cup of coffee.
The Key Visual system harnesses the simplicity of geometric shapes to construct a visually compelling and expansive brand identity. By effortlessly transitioning between the brand’s two primary color schemes, this system not only showcases the brand’s diversity but also injects a vibrant sense of freshness and an exciting touch of novelty into the coffee experience.
The use of gradient colors as the main background in Vita Kafe’s communication materials creates a strong sense of sunrise or the ever-changing waves of the sea. Harmoniously combined with the brand’s products, this approach aims to cultivate an environment that embraces the very essence of nature, granting customers a serene and intimately immersive experience.
- Agency/Creative: Cillgold
- Article Title: Vita Kafe Designed by Cillgold: Embracing the Colors of Nature in Coffee
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: HCMC
- Market Region: Asia
- Project Deliverables: 2D Design, Brand Design, Branding, Logo Design
- Industry: Food/Beverage
- Keywords: Logo Design, Brand Identity, Coffee, Vietnam, VITA KAFE, Cillgold