Lullabelles is a jewellery brand designed for the most special bond of all. A maternity chime necklace worn on a long chain over the belly with a round pendant that encloses a delicate bell that chimes in harmony with mamma’s movements. As the mom-to-be moves the chime gently around the belly, the baby gets used to it and reacts to its soft sound. Used in traditions around motherhood across the world for generations, this special heirloom is worn on a long chain over the belly where a round pendant encloses a delicate bell that chimes in harmony with mamma’s movements. A keepsake that evokes the most special bond.
The visual identity represents the most special bond of all: the mom-child bond. The logo and its uppercased B, which is also a mom-to-be profile, represent this connection. With the combination of warm complementary tones, a beautiful and friendly serif typeface, engaging copy and realistic photography, the brand seeks to highlight the jewelry elegance and its special benefits across each piece. The project services included branding, identity design, art direction, packaging, website design and media communication.
CREDIT
- Agency/Creative: Clara Ongil
- Article Title: Visuals Identity for Lullabelles Jewellery Brand Designed by Clara Ongil
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Brooklyn
- Market Region: North America
- Project Deliverables: Art Direction, Brand Creation, Brand Design, Brand Identity, Brand Strategy, Branding, Packaging Design
- Industry: Fashion
- Keywords: WBDS Creative Design Awards 2021/22
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Credits:
Graphic Designer: Clara Ongil Lopez
