Project commissioned by St Mary’s University for the “Teaching and Learning Capture” (TLC) launch. The University wanted a series of effective and efficient communications across the university through posters, postcards and t-shirts, to help raise the profile of the project; to increase adoption and remove barriers to the use of teaching and learning capture for students. The visual identity feels young, fun, snappy and engaging with bright colours and statement that students can relate with – Dog ate your notes? You need TLC.
CREDIT
- Agency/Creative: Núria Pla Cid
- Article Title: Visual Identity of TLC for St Mary’s University by Núria Pla Cid
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Project Deliverables: Graphic Design, Identity System, Tone of Voice
- Industry: Education
- Keywords: Visual identity, graphic design, poster design, logo design, colorful, campaign
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
