Aleš Brce – Lupinc Wine Estate
The visual identity of the Lupinc Wine Estates (Praprot, North-East of Italy) is based on a radical approach to graphic design. It aims to communicate quality and elegance by using simple and basic forms. The harmonic visual image system, inspired by Gestalt theory, consists of simply-shaped compositions. The identity is communicated through an experimental use of typographic elements on four wine labels, through a geometric motif on the transport box (for six bottles), and through a lively decoration on the gift box (for three bottles). Here the graphical ‘interpretation of winery’ is based on distinctive minimalistic symbols combined with a vinicultural spirit.
CREDIT
- Agency/Creative: Aleš Brce
- Article Title: Visual Identity, Labels and Packaging Design for Lupinc, a Wine Estate from Italy
- Organisation/Entity: Freelance Commercial, Published
- Project Type: Packaging
- Agency/Creative Country: Slovenia
- Market Region: Europe
- Format: Bottle, Box, Wrap
- Substrate: Glass, Pulp Carton, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
