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Visual Identity for the Exhibition Dedicated to Tim Burton “finding Oneself” by Student Aleksandra Kulikova

Visual Identity for the Exhibition Dedicated to Tim Burton “finding Oneself” by Student Aleksandra Kulikova

The exhibition “Searching for the Self” is dedicated to a key theme in Tim Burton’s work —
the feeling of otherness and the continuous search for identity. His films are not merely fantastic stories, but visual diaries of a person who, from childhood, felt like a stranger in the “normal” world.

The exhibition explores Burton not only as a director, but as a character in his own screenplay,
moving from loneliness and misunderstanding toward accepting his own strangeness.
The main graphic principle of the exhibition is the layering of text and intentional misalignment.
Texts intersect, overlap, partially cover images, and extend beyond conventional reading boundaries.
The entire exhibition is structured according to the logic of a film script. This format emphasizes the idea that Burton’s life is a continuous process of rewriting himself. The viewer literally “reads” the director’s journey, moving from scene to scene, from childhood to maturity, from loneliness to acceptance.

Typography is inspired by the theme of loneliness in Burton’s films: his main characters do not fit into society, they are the only “abnormal” ones among many “normal” people. The serifs of the typeface also break the rules and stand out, echoing the sharp, distinctive features of Burton’s characters.

“Searching for the Self” is not an exhibition about strangeness as an aesthetic, but about strangeness as an inevitable stage of self-discovery. Layered texts, shifts, sharp typography, and a cinematic logic work together to show that being “different” is not a mistake, but a form of honest existence.

CREDIT

  • Agency/Creative: Aleksandra Kulikova
  • Article Title: Visual Identity for the Exhibition Dedicated to Tim Burton “finding Oneself” by Student Aleksandra Kulikova
  • Organisation/Entity: Student
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: HSE Art & Design school
  • Market Region: Global
  • Project Deliverables: Art Direction, Brand Identity, Design, Exhibition Design, Graphic Design
  • Industry: Education
  • Keywords: exhibition, design, art direction, identity, tim burton

  • Credits:
    Designer: Aleksandra Kulikova
    Curator: Natalia Burdenkova

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