At Sizzle & Savour, they take immense pride in delivering the highest quality meats, ensuring that every meal becomes an extraordinary experience for their customers. They go to great lengths to source only the finest cuts, meticulously selected from animals that have been raised with the utmost care. These animals are not only treated humanely but are also provided with environments that promote healthy and fulfilling lives. This dedication to ethical sourcing is a cornerstone of their philosophy, ensuring that every dish not only delights the palate but also aligns with principles of sustainability and responsibility.
The visual identity of Sizzle & Savour plays a crucial role in communicating their values and dedication to quality. The design process for their logo was a thoughtful journey that started with the idea of representing their ethical values through an iconic and memorable image. The team decided on a hand-drawn approach to emphasize authenticity and a personal touch, reflecting the care and attention to detail in their food sourcing and preparation.
The centerpiece of their logo is a serene and peaceful cow, carefully illustrated to convey calmness and contentment. This choice was deliberate and meaningful; the cow symbolizes the company’s commitment to humane and ethical treatment of animals. By choosing a peaceful cow as their logo, Sizzle & Savour not only highlights the quality of their products but also underscores their dedication to responsible and ethical farming practices. The hand-drawn nature of the logo further reinforces the idea of natural and wholesome food, setting the tone for a dining experience that is both authentic and conscientious.
CREDIT
- Agency/Creative: Josephine Lambers
- Article Title: Visual Identity for Sizzle & Savour Designed by Josephine Lambers
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Netherlands
- Agency/Creative City: Amsterdam
- Market Region: Europe
- Project Deliverables: Brand Identity
- Industry: Food/Beverage
- Keywords: Meat, Food, Brand design, restaurant design
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Credits:
Designer/Illustrator: Josephine Lambers