Hearted Design & Strategy – Embio fertiliser
“Embio is a biotechnology industry from Brazil, that operates in the fertiliser market. Its first product, Embio FL1300 is a fertiliser that improves soil quality and plant resistence. Made from natural materials, it’s an organic product that provides sustainability for current and future generations. Embio receives support from the Itaipu Technological park, a sector of the Itaipu Binacional hydroelectric , that stimulates and encourages the economic development of the western region of Paraná.
The inspiration for the visual identity was the symbol of the leaf, witch represents the cycle of life and reinforce the segment of the company. The leaf symbol was explored in the letter “o” of the logo and replicated in different ways on label and other design pieces.”