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Visual Identity for Ecuadorian Organic Honey Brand Bee Culture

Visual Identity for Ecuadorian Organic Honey Brand Bee Culture

The Bee Culture logo has been carefully designed to reflect the essence and values of the brand. The elements of the logo have been selected and created to visually convey the focus on sustainable beekeeping and the production of high-quality organic honey.

The design features 2 main elements of honey production. The flowers from which the bees take the pollen and the cells that make up the honeycomb which presents a hexagonal shape. These elements fused together to form the Bee Culture brand, a recognizable symbol that represents the passion for nature, the protection of bees, and the production of pure and tasty honey.

Bee Culture organic honey is a delicious natural option for sweetening food and beverages. Bee Culture has an exceptionally smooth and sweet taste, with floral nuances and an irresistible aroma. In addition to its exquisite taste, it is a natural energy source full of vitamins, minerals, and antioxidants that benefit health and strengthen the immune system.

The colors used in its identity, yellow, black, and a mochaccino tone, evoke the richness and quality of organic honey. These tones reinforce the brand’s commitment to sustainable production and respect for the environment.

The typography chosen for the name “Bee Culture” is legible and modern, conveying a contemporary and sophisticated approach. The combination of upper and lower case letters adds balance and harmony to the design.

The central concept landed as the brand slogan reads: “Those who know honey recommend it”. This slogan makes a link between the user and the bees that are the experts in the production of honey, resembling the user as an expert for his wise choice.

CREDIT

  • Agency/Creative: Jorge Yagual Design
  • Article Title: Visual Identity for Ecuadorian Organic Honey Brand Bee Culture
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Ecuador
  • Agency/Creative City: Guayaquil
  • Market Region: South America
  • Project Deliverables: Brand Design
  • Industry: Food/Beverage
  • Keywords: Bee Culture, Visual Identity, Ecuadorian Organic Honey, Brand Design.

  • Credits:
    Brand Designer: Jorge Yagual

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