Dropterra Limited – Identity design for an emerging company that brings revolutionary water purification technology to places where water is most needed.
Dropterra Limited is a full-service solution provider with a turnkey approach to producing clean and fresh water in regions where shortages are becoming acute and where current production methods are no longer economically or environmentally sustainable. They market an award-winning and innovative technology capable of delivering water of the highest purity, from any kind of water source. The process of purifying the water is fully autonomous, affordable and sustainable — powered by the sun with zero environmental impact.
Acting as a strategic design partner, in close collaboration with the Dropterra team, we developed a clean and cohesive identity, helping them to emerge as a leader in bringing the right water purification technology to places where water is most needed. A line-inspired symbol was constructed to form a water drop while using a combination of thinner and thicker lines to associate to the water filtering (purification) process. The line is embedded into the brand’s DNA throughout various media, reinforcing the brand personality and brand message.
Dropterra also provides financing options to clients who do not have the option to acquire the desalination/purification machines without any upfront payments and therefore have the ability to finance the machines at their discretion. Using a modular approach allows them to be flexible and to build customized systems that will be 100% tailor-made for each specific client and the region of operation.
- Agency/Creative: Alphamark
- Article Title: Visual Identity for Dropterra Created by Alphamark
- Organisation/Entity: Agency
- Project Type: Graphic
- Project Status: Published
- Agency/Creative Country: Macedonia
- Agency/Creative City: Skopje
- Market Region: Global
- Project Deliverables: Brand Creation, Brand Design, Brand Identity, Branding, Identity System
- Industry: Energy
- Keywords: water purification, branding, identity, logo, water
Designer: Antonio Stojceski