Visual Identity for Beauty Clinic

Forward design studio – Juliane Mariani Beauty Clinic

We have developed the Visual Identity and Strategic Positioning for the Esthetic Clinic of Juliane Mariani, a professional of the area for over 20 years, and a little more than 11 years with our own business. A mark that referred to “Beauty within the reach of all women.”We have defined a solid positioning that guarantees great differentials compared to its competitors, with a lot of effort to form a Brand that has a reason to exist, knows what it wants and believes in its essence.To portray all this in a Visual Identity is always a great challenge, from the search for a strong concept and expressing the attributes of the Brand, we managed to create a delicate, expressive and professional brand with a unique personality.A Communication that values women of all ages, the daughter, the mother, the grandmother, the free beauty, the self-esteem and the strength of all women.