Arch+Eng, is a Croatian multinational engineering firm headquartered in Zagreb. The project’s primary objective was to create a logo that effectively represents the company’s values, services, and aspirations.
The resulting logo comprises two distinct elements, each carefully crafted to convey specific aspects of Arch+Eng’s mission and expertise. The negative space within the logo forms an iconic representation of a human figure, symbolizing the company’s commitment to creating human-centric and comfortable living spaces. This design choice underscores Arch+Eng’s dedication to providing high-quality environments for occupants.
The second element of the logo features an abstract icon that seamlessly combines housing and infrastructure symbols. This abstract representation signifies Arch+Eng’s versatility and capacity to undertake a wide range of projects, from residential developments to large-scale infrastructure endeavors. The two graphic elements within the logo were strategically designed to work in unison, reflecting the unity of purpose that defines the company’s multidisciplinary approach.
The visual identity design project successfully achieved its goal of creating a logo that encapsulates Arch+Eng’s core values, including excellence in design and engineering, sustainability, and client satisfaction. By enhancing the company’s brand image and recognition, the new visual identity positions Arch+Eng for continued success in the field of architecture and engineering, while fostering a strong sense of cohesion and identity within the organization.
- Agency/Creative: Mauro Cilić Dalmatin
- Article Title: Visual Identity for Arch+Eng Croatian Multinational Engineering Firm
- Organisation/Entity: Student
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Croatia
- Agency/Creative City: Split
- Market Region: Europe
- Project Deliverables: Animation, Art Direction, Brand Guidelines, Branding, Design
- Industry: Construction
- Keywords: architecture, visual identity, branding, logo, minimal
Art Direction and design: Mauro Ciliu0107 Dalmatin