Slab – Dart Clothing
Dart is a new clothing brand from Thessaloniki. It’s creator, Danae, designs and sews vests for women in her workshop for fashion lovers in Greece and abroad. Her clothes combine quality and design innovation, and address to dynamic working women.The logo reflects, through custom typography, the values of the new brand. The letters simultaneously visualize, through their stencil characteristics, the entrance and exit of the thread in the garment while it is created. The graphic elements of the visual identity in a free composition refer to pieces of fabric or patterns on the workbench. Finally, the colors indicate the dynamic and fresh mood of Dart.
CREDIT
- Agency/Creative: Slab
- Article Title: Visual Identity Design, Photography & Packaging Design for a Fashion Brand From Thessaloniki
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Greece
- Market Region: Europ
- Format: Box, Sleeve
- Substrate: Plastic, Pulp Carton, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
