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Visual Identity Concept for inCash by Samuel Brands

Visual Identity Concept for inCash by Samuel Brands

InCash is a highly versatile and meticulously designed platform, crafted to exceptionally meet the specific needs of religious and educational institutions, providing precise and efficient financial control.

Equipped with innovative, tailor-made features, our system offers a complete and comprehensive solution for managing all financial transactions with organization and efficiency. This approach aims not only to streamline processes but also to fortify the integrity of your institution’s finances, promoting transparency and financial success.

The symbol representing InCash is more than just an image. It symbolizes the robust connection between the payer and our platform. Through the agile financial movement facilitated by us, we build a solid foundation for your receipts, ensuring the security and reliability of your institution’s financial flow.

The chosen typography was carefully selected to convey proximity and trust while simultaneously reinforcing the concepts of financial growth and stability. We aspire to be by your side at every step of your journey toward financial success.

The company’s primary goal was to establish a strong foothold in the financial systems market. One of the most significant challenges was strategically mapping and studying the niche audience of the brand, tailored to educational and religious institutions.

Looking ahead, the brand aims to expand into new markets. Therefore, we have created a well-rounded brand that allows for growth and expansion into both domestic and international markets.

CREDIT

  • Agency/Creative: Samuel Brands
  • Article Title: Visual Identity Concept for inCash by Samuel Brands
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Brazil
  • Agency/Creative City: Samuel Brands
  • Market Region: South America
  • Project Deliverables: Art, Art Direction, Brand Design, Brand Guidelines, Brand Identity, Device Design
  • Industry: Financial
  • Keywords: finance, cash, money, banking,

  • Credits:
    Designer: Samuel Pereira dos Santos

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