Men’s fashion brand made from biker to biker, which aims to promote their lifestyle for lovers of biking and the public that identifies with urban mobility and sustainability. Through its e-commerce, Bikehood offers causal clothes and accessories such as caps and backpacks. Bikehood’s visual identity aimed to position the company as an elegant and empathetic brand for bike enthusiasts with the atributes Outgoing / Elegant / Retro.
CREDIT
- Agency/Creative: Fernanda Galindo
- Article Title: Visual Identity Bikehood, Sustainable Men’s Fashion Brand
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Brazil
- Market Region: South America
- Project Deliverables: Brand Creation, Brand Guidelines, Brand Identity, Graphic Design, Identity System, Packaging Design, Research
- Industry: Retail
- Keywords: bike, men's fashion, sustainable, fashion, sustainability
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
