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Visual Identity and Packaging Design for Women’s Period-Proof Underwear Brand Vivevive

Visual Identity and Packaging Design for Women’s Period-Proof Underwear Brand Vivevive

CFC – Vivevive

CFC has developed visual Identity and packaging design for women’s period-proof underwear brand ‘vivevive’.

‘vive’ is a word that means ‘hurrah’ in French, ‘life’ in Spanish.

Design keywords for the brand mood was simple.

1. sophisticated yet joyful

2. elegant yet witty

Starting from the belief that the most natural body is the most beautiful, we created a graphic that abstractly expresses the natural curve of the female body. The cheerful curve that connects the letter ‘v’ and ‘e’ in wordmark symbolizes positive mind, like the slogan ‘More comfortable than habit and more natural than you.’

CREDIT

  • Design Agency: CFC
  • Article Title: Visual Identity and Packaging Design for Women’s Period-Proof Underwear Brand Vivevive
  • Brand / Project Name: Vivevive
  • Location: Republic of Korea
  • Market Country: Fashion
  • Product Category: Fashion
  • Consumer Packaging Format: Bag, Box
  • Consumer Substrate / Material: Pulp Carton
  • Extra: Creative Director: Charry Jeon
    Designer: Ziyoung Kim, Yoonji Nam, Minsun Lee
    Product Photography: KIWOONG HONG
    Blank Corp. Product Unit 2Project Direction
    Director: Sangvin Lee
    Studio BoucleStyling
    Muted StudioLookbook Photography

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