LifeUp® is a sophisticated brand of dietary supplements, meticulously formulated based on cutting-edge scientific research. With a carefully curated blend of high-quality ingredients, our products are designed to optimally enrich your diet, ensuring the daily intake of essential nutrients your body requires. We prioritize your safety, hence, each product’s formulation undergoes rigorous testing by independent laboratories. This stringent quality control enables us to confidently assure you that every ingredient listed on our packaging is present in optimal quantities, enhancing your dietary routine with no uncertainties.
We have intricately woven LifeUp®’s core values and philosophy into its visual identity, creating a packaging that acts as a visual narration of the brand’s story. High-quality ingredients, careful formulation, and independent laboratory testing are the pillars of LifeUp® and these elements are subtly reflected in every aspect of our design.
Our design journey with LifeUp® is a testament to our belief in the power of simplicity and purity, subtly balanced with sophistication. A minimalist design approach is echoed throughout the brand’s packaging, effectively mirroring the top-tier quality of their products. At the same time, this minimalist essence ensures an undisturbed focus on the product’s essential features.
Innovation has always been a driving force in our design process. For LifeUp®, we incorporated abstract, organic shapes into their product packaging – a gentle nod to the natural ingredients present within each supplement. These embossed shapes, apart from adding aesthetic value, serve a practical function. They provide intuitive signals that guide consumers in understanding the distinct use and function of each LifeUp® product.
CREDIT
- Agency/Creative: FLOV
- Article Title: Visual Identity and Packaging Design for Lifeup Dietary Supplements
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Poland
- Agency/Creative City: Wrocław
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Design, Brand Identity, Brand Mark, Brand Naming, Packaging Design
- Format: Box
- Substrate: Pulp Paper
- Industry: Pharmaceutical
- Keywords: packaging, supplement, pills, cure, medical, brandmark, nutrition, vitamins, wellness, packagingdesign, minimal, healthcare
-
Credits:
Art Direction: Grzegorz Chorostecki
Graphic Design: Joanna Jaskólska
Print: Mellow - made of print
Typography: Typografische (Faith Hardal)
Photography: Łukasz Mazurkiewicz Photography