In recent years the term Streetwear has grown in popularity at an extreme rate, meaning the term “StreetWear” has come to encompass and adopt many new meanings and styles making it very hard to pin down. The streetwear fashion trend is largely influenced by what is happening “on the streets” and is, therefore, evolving constantly and at a rapid pace.

SAINT.® Apparel Co. is a high fashion / hypebeast streetwear inspired by hip hop fashion. They provide minimally designed items that are made with unique attention to detail for urban youths involved in subcultures. They offer high-quality streetwear products, they offer online service and they deliver worldwide. The brand was recognized as one of the growing streetwear brands in the year 2020. They plan to expand their services by opening a physical store soon.

Aion Mcklamore – Founder & Artist: Aion Mcklamore founded Saint Apparel Co. as a blog about Streetwear fashion, he never imagined that he will expand in designing and building his own Streetwear Brand. Building out from online to offline, with a lot of responsibility working twenty hours a day and spending too much money on designing prototype products.

Creative concept: Fashion brands are very saturated this day, in able to stand out from the competition is unique, appropriate, and simple is the best thing to do. Most streetwear fashion brands’ logos are purely logotype. The main logo for the brand is a custom logotype, it’s direct and focuses on the business name alone. This works really well for the brand because it has a succinct and distinct name combined with strong typography, the logo helps create strong brand recognition. Designing submarks for the brand are very important specially for a streetwear brand. Logo submarks are other versions of the primary logo that can be used as a secondary mark. It can often be used on shirts and other collaterals of the brand. The colours of the brand show rebellion, power, and also sophistication.