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Visual Brand Identity System and Packaging Design for Small Polish Ice Cream Producer

Visual Brand Identity System and Packaging Design for Small Polish Ice Cream Producer

UVMW – Lody Syrenka

“Lody Syrenka is a small ice cream manufacturer from Warsaw, Poland that makes ice cream from scratch, using only plant-based ingredients. Creating a visual identity system was our first task. When the brand decided to expand its concept, our project needed to be complemented with packaging design. We used elements of the brand identity system to create the graphic layout of the packages. Prior to designing them we did a detailed study of the brand’s main competitors (in the traditional ice cream sector as well as the vegan ice cream sector). Our greatest challenge was creating packages that would be easily adaptable to the dynamically evolving range of flavours. Many of them are seasonal and Lody Syrenka also plans to collaborate with other brands. Our goal was to make the brand identifiable even from a distance. Assembling its graphic elements provides the customer with a friendly visual experience without the standard infantile content that is typical for this sector of products. The brand colours are enhanced by two functional colours matching each flavour allowing the customer to identify the flavour easily while shopping.”

CREDIT

  • Design Agency: UVMW
  • Article Title: Visual Brand Identity System and Packaging Design for Small Polish Ice Cream Producer
  • Brand / Project Name: Lody Syrenka
  • Location: Poland
  • Market Country: Poland
  • Market Region: Europe
  • Product Category: Frozen Food
  • Consumer Packaging Format: Bucket
  • Consumer Substrate / Material: Pulp Carton

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