Visual Brand Identity for Maura Perfume Amulet

Visual Brand Identity for Maura Perfume Amulet

There are many candles, Palo Santo, magic crystals, stones and amulets that purify your energy, protect and give strength. But these items are complicated to mobile, it is inconvenient to take them with you every day.
So, there was an idea to create a perfume brand whose magical aura and unique fragrance components would protect and awaken your inner strength. «Maura» perfume brand replaces all amulets with its properties. From now on, the scent trail protects you from the surrounding negativity and at the same time gives energy and inspires just like a regular perfume.
The composition of the perfume «Maura» will serve the needs of the target audience in energy, protection, peace, confidence or balance which are usually given by other amulets.

The name «Maura» appears from a combination of words «magic» and «aura» creating a mysterious ancient aesthetic.

The brand’s key-visual consists in letters and numbers that are carved in stone and hardly visible at first glance as angelic numbers are. In numerology angelic numbers mean repeating numbers (111, 222, 333 etc.). A person notices them in the numbers on the street, on the clock, at home and they begin to flash more often in person’s life as harbingers of future pleasant changes. They also carry powerful force and a unique personal message.

The font logo continues the basic brand’s concept of invisibility and mystery. These words carved on the stone can be placed on the identity’s content by themselves or also together with many angelic numbers as a second layer for greater refinement. The brand’s character is secret, magic, mystical, refined and not for everyone.

The perfume brand «Maura» is in the middle between the world of magic, the otherworldly and beyond the control of any rationality and the real world. So, the identity inherits this message.

CREDIT

  • Agency/Creative: Maria Ivanova
  • Article Title: Visual Brand Identity for Maura Perfume Amulet
  • Organisation/Entity: Student
  • Project Type: Graphic
  • Project Status: Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: Moscow
  • Market Region: Europe
  • Project Deliverables: Brand Design, Branding, Graphic Design, Identity System
  • Industry: Fashion
  • Keywords: Magic Perfume Power Aura Amulet Identity Mystical Numerology

  • Credits:
    Designer: Maria Ivanova

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