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Visual Brand Identity for Egyptian Mobile Application Appetito

Visual Brand Identity for Egyptian Mobile Application Appetito

Background: Appetito is an Egyptian mobile application that delivers daily fresh baked products, nuts, groceries, and a wide selection of irresistible savoury and sweet snacks and grocery and all home needs and deliver them to you house in zero time The main goal was to create a solid modern, and friendly look and feel, to Support Appetito’s brand in the customer’s observation. By creating a word-mark logotype, I Create a strong and remarkable mark that will live for years”Keep things simple ” was my target, to keep it iconic and simple remarkable brand and to be well-represented in any marketing/advertising channel. For the packaging, I created authentic, colourful, and simple designs and drawings, to be more friendly and give a better experience to the audience. You can see how the consistency and the continuity of the identity are observable, which reflects Appetito’s strategy.

Identity Keys: Nuts, Snacks, Bakery, Grocery, Beverage Goal Create the Visual Identity of Appetito, with a modern drawing, that conveys love, fantasy and active. I worked with passion to highlight all the brand characteristics and to enhance the brand’s positioning, helping it to fulfil its business objectives.

Solution: To be an Icon means to become immediately recognisable, strong and distinctive, something not possible to copy, instead an example of boldness. We decided to emphasized the most crucial element, the dark red signature, exploding it on the packaging and to combine it with a multicolor background system that changes with the flavours.

CREDIT

  • Agency/Creative: Marwa Mahmoud Ahmed
  • Article Title: Visual Brand Identity for Egyptian Mobile Application Appetito
  • Organisation/Entity: Freelance
  • Project Type: Service
  • Project Status: Published
  • Agency/Creative Country: Egypt
  • Agency/Creative City: Appetito
  • Market Region: Middle East
  • Project Deliverables: 2D Design, Art Direction, Brand Design, Brand Identity, Creative Direction, Design, Drawing, Graphic Design, Illustration
  • Industry: Food/Beverage
  • Keywords: Nuts - Snacks - Bakery - Beverage - coffee

  • Credits:
    Appetito Branding Design: Marwa Mahmoud Ahmed

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