The store is focused on evening clothes and gala garments made specially for short women. The quality of the pieces is what makes the brand stand out. Their cutting and sewing techniques enhance and fit perfectly into the curves and the body of their customer base. The visual identity and brand were created to meet a high class, demanding and tuned to fashion/style target audience. To bring more originality and personality, the font used for the word “petite” was designed from a geometric grid, adding value in its proportion and harmony. The serif details provides elegance with the “full-bodied” font that conveys strength and personality. The color scheme was picked with the purpose of creating contrast between the femininity represented by pink tones, and the sobriety of black. The pastel hue emphasizes the concept of refinement.
CREDIT
- Agency/Creative: Vissotto Studio
- Article Title: Vissotto Studio Creates Branding for The Petite Wear
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Brazil
- Market Region: Middle East
- Project Deliverables: Brand Creation, Brand Identity, Brand World, Branding, Tone of Voice
- Industry: Fashion
- Keywords: Clothing, Dress, Fashion, Gala, Style, Logo, Brand, Identity
