Branding design project for Vision Driven, a new gymnasium & apparel line that focuses on the fitness of those who are visually impaired. The goal for this project was to create a brand identity that really reflected the ethos of Justin the founder, who unexpectedly lost his eyesight 3 years prior to starting the brand. Justin’s vision was to create a fitness facility that inspires people that have visual impairments to keep fit and to have a vision to strive towards.
CREDIT
- Agency/Creative: MK Creative
- Article Title: Vision Driven Gym and Apparel Branding
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: United Kingdom
- Market Region: North America
- Project Deliverables: Brand Architecture, Brand Creation, Brand Guidelines, Brand Identity, Brand Strategy, Branding, Graphic Design, Identity System, Research, Retail Brand Design
- Industry: Public Utility
- Keywords: Logo Design, Logo, Gym Branding, Gym Logo, Fitness Logo, Graphic Design, Apparel Design, Apparel Logo, Signage, Monogram, Visually Impaired, UK Design, Designer for hire, V Logo, Logo Designer, Branding Agency, Branding Inspiration, Brand Identity, Gym Apparel, logo inspiration, Design Inspiration, Brand, Typography
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
