Bambú Seguros is a virtual platform that offers the facility to compare, quote and choose the right coverage to live and move, feeling safe all the time.

With a bold typography, we created a strong and friendly logo, which provides personalization and distinction to the brand. Bambú’s editorial style is clean and versatile, allowing the presentation of complete and detailed information about the brand in each one of its applications.

Inspired by the origin and meaning of its name, we created complementary graphics that evoke bamboo branches, whose main characteristics are their flexibility and versatility, attributes that we incorporated as part of the brand’s differentiators.

In the same way, we created a pattern that uses lines and geometric figures, which evoke the shape of roads and highways in big cities, connecting with the business of the company.

As part of the brand strategy, we designed a character that accompanies the user throughout the purchase process. To continue with its narrative, we opted for the panda, since it is a strong and wise animal, which, due to its size, provides security.

The panda character reflects a young, fun and charismatic personality, which complements the identity of Bambú Seguros, reflecting a fresh, modern brand that is committed to each of its clients.

The branding is inspired by a young, flexible, but also fun personality that seeks to convey simplicity and closeness. Simple and organic shapes are the main attributes of this brand. They give dynamism, closeness and transmit a fresh, young and innovative personality. The brand is committed to providing quality service and excellence through a brand identity that demonstrates the fun and close relationship the company can have with its customers.
Bambú Seguros has a logo with bold typography that conveys the strength and flexibility of the brand, reinforced by the phrase #FlexiblesComoBambu