newsletter

Vintage Inspired Cane High Rum Brand from Cooperstown Distillery

Vintage Inspired Cane High Rum Brand from Cooperstown Distillery

Pavement – Cane High Rum Cooperstown Distiller

 In keeping with the tradition of producing historically-inspired spirits, Cooperstown Distillery created Cane High spiced rum to pay homage to the classic rhum agricoles distilled on French-speaking Caribbean islands during the 19th century. The recipe is traditionally made from 100% sugarcane, but with the modern addition of exotic spices, to create a truly unique spiced rum. The brand embraces this ingenuity by employing brightly-colored illustrations and bold typography that break the conventions of typical rum packaging. Luxurious elements like the gold foiled-neck label signal to the quality and craftsmanship put into this premium product. All of this in combination creates a brand that stands apart on shelf through sophistication and originality.”

CREDIT

  • Design Agency: Pavement
  • Organisation/Project Type: Agency Commercial, Published
  • Article Title: Vintage Inspired Cane High Rum Brand from Cooperstown Distillery
  • Brand / Project Name: Cane High Rum Cooperstown Distillery
  • Production Credits: Michael Hester, Creative Director and Designer
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Corporate Brand Strategy
  • Design Deliverables: Consumer Graphic Packaging Design, Consumer Structural Packaging Design
  • Location: United States America
  • Market Country: United States America
  • Market Region: Africa
  • Product Category: Spirits
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Glass

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0