Vino Canto is a private label created as a collaboration between 43oz and the local printing house Financial Papers, who also produced the final labels. The client approached the studio with a simple but evocative name – Vino Canto – combining the ideas of wine and song. The challenge was to translate this lyrical concept into a visual identity that would feel elegant, modern, and emotionally expressive, while avoiding overly literal motifs. The new collection includes two still wines and a sparkling wine, each requiring its own nuance yet belonging to a unified artistic direction. The design had to work gracefully across all three SKUs, remain technically feasible for local printing, and still retain a sense of refinement and storytelling worthy of the brand.

The studio built the concept around a metaphor rather than a direct illustration. Instead of instruments or music sheets, the central figure became a singing bird – a light, expressive symbol that captures the essence of voice, rhythm, and emotion without falling into clichés. Its silhouette is composed of clean, fluid lines that echo both musical phrasing and the natural ease of a melody. Around it, the minimalist layout provides clarity and balance, allowing the artwork to resonate as the core element of the composition. Color accents differentiate the wines while keeping the overall aesthetic cohesive. Subtle foil details emphasize key shapes and give the label a tactile dimension, while careful print execution by Financial Papers ensures the artistic idea is conveyed with precision. Together, these choices create a visual story where wine becomes song – a quiet, graceful harmony that ties the entire Vino Canto collection into a single, memorable identity.