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Vinille Create Packaging for Becker’s Bester, German Fruit Juice Manufacturer

Vinille Create Packaging for Becker’s Bester, German Fruit Juice Manufacturer

Becker’s Bester has relied on high quality and natural ingredients of their juices. Every product of Becker’s Bester is unmatched. So we tought, that great quality needs a support by an eye-catching design. We thought about a package that might caught your attention and differ from all other bottles. So we’ve created a simple shape to match the bottle. Each color defines a taste and fruit of the juice, as well as associates with nature silhouettes, so you can choose the juice intuitively without even reading the name.

About the project: Becker’s Bester has relied on high quality and natural ingredients of their juices. This company has provided wider ranges coupled with well-known German efficiency of processing. It maintaines the flavor of home-made juices with natural components and modern farming techniques to bring us the best flavors in the juices they produce. According to taste – every product of Becker’s Bester is unmatched.

So we tought, that great quality needs a support by an eye-catching design. We thought about a packaging that might caught your attention and differ from all other bottles. So we’ve created a simple shape to match the bottle. Each color defines a taste and fruit of the juice, as well as associates with nature silhouettes, so you can choose the juice intuitively without even reading the name.

Product packaging: The packaging was made using the minimalism to make it fully understandable for the target audience. The brand name has become clear and noticeable, leaving only the necessary information about the product inside. Graphic design: We have decided to completely change the graphic design of the company’s colors, elements, labels. They helped us with this.

The best goodies are not those that are the most exotic and exclusive. The best goodies are – an unforgettable taste that goes with you throughout all stages of life and remains unchanged. We would like every bottle of juice to become a small but very vivid memory – from the first kiss to the game of hide and seek with grandchildren.

CREDIT

  • Agency/Creative: vinille
  • Article Title: Vinille Create Packaging for Becker’s Bester, German Fruit Juice Manufacturer
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Estonia
  • Market Region: Europe
  • Project Deliverables: Graphic Design, Illustration, Packaging Design, Product Architecture, Research, Retail Brand Design
  • Format: Bottle
  • Substrate: Plastic

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